Etion
Services

Engagements that
produce decisions.

Six standalone engagements. Each scoped to a specific decision, priced against the outcome, and delivered with the people who will own it. Etion stays accountable for diagnosis, design, partner selection, implementation governance and outcome validation. Specialist partners execute where required, which is exactly what preserves our independence.

SERVICE 01

Revenue & Conversion Diagnostic

“We show you why leads don't turn into revenue - and fix the system, not the ads.”

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Business problem
Marketing activity is rising. Revenue isn't keeping pace. Nobody can name the bottleneck.
What we do
We trace the full revenue path from demand source to closed deal, isolate the conversion gates, and quantify leakage at each stage.
What clients receive
A defensible model of where revenue is generated, where it is lost, and the three decisions that would move the curve.
Ideal client
€2M-€50M businesses where the commercial picture and the marketing picture no longer agree.
SERVICE 02

Demand & Upper Funnel Strategy

“We help you create demand before competitors capture it.”

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Business problem
Performance media is saturating. Brand investment feels unaccountable. Demand is plateauing.
What we do
We design a demand architecture across upper-funnel investment, category narrative and channel mix - grounded in the company's actual unit economics.
What clients receive
A demand strategy document and investment framework that ties brand spend to commercial outcomes.
Ideal client
Companies outgrowing a purely performance-led model and ready to design demand deliberately.
SERVICE 03

Marketing Measurement & Infrastructure Review

“Proof, not opinions, before you scale spend.”

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Business problem
Stack sprawl. Conflicting data. Decisions made on instinct because the numbers can't be trusted.
What we do
We review the measurement, attribution, tracking and reporting setup end-to-end - and rate it against the decisions the business actually needs to make. Where remediation work is required, we specify it, help select the right partner, and govern delivery.
What clients receive
A measurement and infrastructure scorecard, a prioritised remediation plan, a clear view of what can be trusted today, and oversight of the fixes through to validation.
Ideal client
Companies preparing for investment, in-housing, or a major reallocation of marketing spend.
SERVICE 04

AI Marketing Readiness & Adoption Strategy

“Use AI without buying the wrong tools or creating more complexity.”

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Business problem
AI is being adopted reactively - vendor by vendor, tool by tool - with no shared view of value, feasibility or risk.
What we do
We identify the marketing workflows where AI may create value, assess team, process, governance and data readiness at a business level, prioritise use cases by value, feasibility and risk, review relevant tools and vendor options, recommend adoption principles and guardrails, define a phased experimentation roadmap, and identify where technical, legal or data specialists are required.
What clients receive
A readiness assessment, a prioritised AI use-case portfolio, a tool and vendor decision framework, an adoption roadmap, governance principles, and pilot recommendations with success measures.
Ideal client
Teams that need AI decisions to be defensible now, without betting the operating model on a vendor pitch.

Etion provides strategic and organisational AI advisory. Technical architecture, integration, development, legal validation and implementation remain with qualified client teams or specialist partners, under our governance.

SERVICE 05

Digital Media In-Housing

“Own the knowledge, not necessarily all the execution.”

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Business problem
The current agency model has reached its ceiling. In-housing is being considered but feels operationally risky.
What we do
We design and oversee the in-housing transition - scope, sequencing, staffing model, governance, and the commercial unwind with current partners.
What clients receive
A full in-housing blueprint, hiring profiles, vendor exit plan, and independent oversight through the transition.
Ideal client
Companies spending seriously on paid media and considering or executing in-housing.
SERVICE 06

Strategic Marketing & Media Consulting (Ongoing Advisory Retainer)

“Not another capability in the system - the ongoing way you access judgment across all of it.”

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Business problem
Consequential decisions arrive between projects, and the people recommending them are rarely neutral.
What we do
Ongoing decision support for leadership: independent review of agency or internal recommendations, media and investment decisions, challenge and second opinions, growth and demand questions, AI and capability decisions, and preparation for major agency, technology or organisational choices.
What clients receive
Scheduled advisory sessions, asynchronous access within agreed limits, concise written recommendations, independent review of important proposals, and quarterly strategic priorities.
Ideal client
Leaders and the managers running marketing day-to-day who want a standing, conflict-free counterparty.
Advising
Founders & Owners
Growth Leads
Media Leads
Marketing Leads
Commercial Leads
Investors & VCs

Unsure which engagement fits the decision in front of you?

Talk to Etion →